Steve Morley was a change manager for a major transformation programme, reporting into the Salvation Army Senior Leadership Team.

Client Objectives:

Reverse the decline in Officer Cadets; once at 200 a year and now down to 30; and reinvigorate William Booth College, the Salvation Army Training HQ.


The two year programme resulted in an effective re-engineering of the Army’s recruitment and training process, introduction of the first marketing strategy, and a re-branding of the Army’s training college. This led to a 35% increase in officer training numbers.